Digital Content Manager

Job description

  Job facts

We are in need of an experienced and ambitious Digital Content Manager to oversee development, execution and delivery of digital content across all our channels. You will play a key role in the success of our multichannel campaigns. The ideal candidate should know how to apply data analytics to personalise and optimise content. The Digital Content Manager will interact with the product managers and build new opportunities across our client engagements. He will be also responsible for the leverage of some regional multichannel initiatives. He will report to the Multichannel Strategic Leader. The Digital Content Manager will be a good team member with strong leadership skills, a clear communicator and possess great analytical skills.

Responsibilities:

·  Plan and execute strong customer journey that drives high customer engagement
·  Serve as editor in chief for all content to ensure quality, clarity and consistency. He will not be in charge of writing specific content but will have to transform content to fit with digital channels (eDetails, websites, Email…)
·  Collect, monitor and analyse digital metrics and make improvements accordingly
·  Stay updated on industry trends
·  Collaborate with brand, product and sales managers to create promotional and medical concepts
·  Manage the distribution of content across all channels
·  Be familiar with marketing automation concept

Skills:

Our ideal candidate has more or less two years of experience in digital content management. For this role we are looking for somebody with Bachelor or Master degree and with a very good understanding of digital marketing concepts such as SEO, digital advertising and social media marketing. You have strong analytical skills and although you don't have any direct reports, you demonstrate the ability to lead and to work in a cross-functional setting and therefor also demonstrate effective Project Management skills . Working in this cross-functional setting requires excellent written and verbal communication skills . You are familiar with CMS, campaign management tools (Adobe experience Manager and Studio email from salesforce knowledge is a plus).

·  Who we are

At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.