Nespresso - CRM Analyst

Descripción de la oferta

Nespresso - CRM Analyst

Purpose of the Job

Provide Club Members data, business reporting and customers' insights to ensure sustainable business.

Main Responsabilities

Act according to the Nespresso Quality, Food Safety and SHE systems, fulfilling legal, internal and normative requirements applicable to Nestlé / Productos del Café - Nespresso Division.
Responsibilities:
·  Data extraction from DB that allows:
·  Analysis
·  Customer Insights
·  Provide regular reporting on coffee & other products sales
·  Provide regular reports on consumption and attrition evolution
·  Target Club Members for the communication campaigns and specific activation/loyalty campaigns
·  Deploy and post-analyse Market test to activate Increase and loyalty
·  Provide local communication activities' analysis, methodologies and results

Key Performance Indicators
·  CRM main KPIs: coffee sales evolution, average consumption and attrition
·  Maximize brand and activation/loyalty campaigns success
·  Optimized communication campaigns targeting and test campaigns methodology implementation
·  Respect of agreed planning

Knowledge & Professional Skills

·  Education:
·  Degree in Mathematics / Statistics / Business
Experience:

·  Direct Marketing / CRM experience
·  1-3 years experience in data mining related activities

Skills:
·  Mandatory datamining and/or data extraction experience
·  Positive thinking and adaptability
·  High resistance to stress
·  High resistance to repeat computer work

Languages:
Fluent in English