Brand Communication Assistant Manager - Biotherm, LD

Job description

To define the communication strategy to develop the brand image, its visibility and reinforce locally its reputation over time.
·  To build the brand image, develop visibility and reinforce locally its reputation over time
·  Build and implement a 3 60° external communication strategy in consistency with the international brand communication strategy and the local business strategy for the entity
·  Develop a communication plan with the Marketing Director, validated by the GM.
·  be responsible for PR coverage for brands (initiate, coordinate, follow and monitor all publications, control and analyze PR rankings vs competitors);
·  find new methods and new tools for PR and Communications, be creative and pro-active, offer innovative ideas for products promotion in press;
·  work in close cooperation with Brands’ main offices in Paris;
·  work in close cooperation with Marketing team.
·  analyze PR policy vs the policy of competitors, to benchmark and improve the division to become the reference on the market;
·  communicate and establish contacts with China opinion makers, celebrities, social activists in order to spread knowledge about the brands and increase interest;
·  initiate, brief and work with agencies for organization of PR events (press-conferences, launches, image making events), control production, organization and follow up.