Alpro Brand Manager

Descripción de la oferta

This role pilots all innovation and communication projects of ALPRO. Are you interested? Keep reading!

Alpro is the plant-based leader in Europe (43%MS) and one of the Top50 fastest-growing cg-brands.
We started in 1980 as pioneers in the category with a clear mindset: improve the way the world eats for the better with delicious plant-based (PB) products, and since then we have rocked the market with >100 products such as drinks, pbays, desserts, ice creams...and have ambitious plans with a disruptive +50sku pipeline for the next +3years.

We started our PB blitz in Barcelona one year ago with the launch of our pb alternative to yogurt range, and taking over some months later the distributors management for all Alpro and Provamel business in Spain and Portugal. Alpro Iberia team is built as a business unit with a clear objetive (PB boost expansion), we are a vibrant, driven, and fast-paced team with genuine passion for what we do and ambitious plans for the future. We are living an exciting stage for the category, with soaring demand for pb food, and the brand, full of plans and new projects across all channels.

As Alpro Brand Manager you will...

● Be responsible for Iberia PB pipeline strategic definition for Alpro, Provamel and Savia. Able to identify inno opportunities already existing in international portfolio or starting from 0 with Alpro & local danone teams when an opportunity is identified.

● Leading Innovation Projects in cooperation with Alpro Head Quarters, different distributors teams and Danone departments to align and ensure the different stages of the launching process.

● Support the brand manager in Brand strategy and activation plan definition and implementation, specially for local sampling and special action plans.

To succeed in this position, we believe you will need:

● Be an autonomous person willing go beyond and take an active role in a ever-changing context.

● Strong organizational and coordinating capabilities to manage an ambitious pipeline with the different stakeholders (Alpro local team, HQ, Danone dpts, distributors).

● Experience as innovation manager is a plus.

● Spanish and English are a must.

If you made it here, you must be convinced by now... Do not hesitate to apply!