User Acquisition Manager

Job description

DESCRIPTION

User Acquisition Manager

Ring (www.ring.com) is looking for a User Acquisition Manager to evolve our digital presence across paid and earned social media, blogs, email, and partners.
In this role, you will create and execute innovative, performance campaigns that accelerate user acquisition, activation, and retention for the Neighbors App. This is a unique opportunity to define the growth path for a network of millions of users across the world.

At Ring, we come to work every day with the mission of reducing crime in neighborhoods. Because we know that safer homes start with safer neighborhoods, we created the Neighbors App to keep people informed and to bring the power of community to making neighborhoods safer.

Available to everyone with an iOS or Android device, Neighbors sends you real-time crime and safety alerts from your neighbors, law enforcement, and the Ring team. Simply put, Neighbors is the New Neighborhood Watch.
Responsibilities
·Create and execute a strategy to drive millions of installs and activations in the Neighbors app
·Define KPIs and effectively drive CPIs and CPNU down, while identifying channels with high retention and viral follow-on
·Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis
·Develop, deploy, analyze and disseminate comprehensive reporting
·Drive day-to-day channel operations in tandem with assisting in the development of the channel's long-term strategy
·Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals
·Stay current with Facebook, display, mobile and overall digital marketing best practices
·Foster storytelling to create a dynamic, engaging and authentic brand experience that successfully reflects the spirit of our mission
·Inspire, collaborate and propel external partners (Creative, Digital Agency, PR)
·Help with the optimization of the end-to-end customer experience, lead and customer conversion, and cost per lead analysis

Desired profile

BASIC QUALIFICATIONS

· 2+ years of experience in digital marketing managing direct response campaigns related to mobile app installation
· 2+ years of Facebook campaign management experience
· 1+ year of experience with working with data sets and analyses
· Experience with Excel and data analysis