Z K

Zeina Kreichaty

Retail and Operations Manager

49 años • Beirut

Currículum

I have a clear, logical mind with practical approach to problem solving. Through active listening, reading comprehension and good judgment, effective decision making became easier. I am energetic and ambitious person who has developed through 15 years of experience a mature and responsible approach to any task I undertake or a situation I am presented with. Coming from a retail environment, I have a great eye for detail and social perception. I have used my strong analytical abilities, time management and persuasion skills to overcome challenges. With time, I have learned to use the right techniques to motivate, develop and direct the team I am working with.

Competencias

Communication Organization Training Management Languages

Experiencias

Retail and Operations manager

05-2014 - 12-2015

Actividades sociales y culturales

 Assist in defining the yearly strategic plan for the network and preparing yearly budgets.  Brainstorm and coordinate with marketing department on a yearly plan that is suitable for the market in order to grow market share and increase brand’s equity.  Stock level control, optimization of the stock level usage and participation in setting up the purchase plan  Follow up on a daily basis vs monthly/yearly target and take action when necessary; record, monitor and analyze market trends, competitor activities and provide suggested action plans  Review shops performance, provide feedback, ensure best level of customer service, recommend action plans and monitor follow up. Involved in the recruitment process of shop staff. Conduct the appraisal and assessment of own team members. Set the objectives and ensure their accomplishment.  Responsible for coaching and training as well as follow up on each team member’s individual development plan in coordination with the employee and the HR. Ensure identification and proper development and recognition of talents  Ensure compliance to store operating procedures, audit and implementation of changes of SOP and system related procedures  Perform analysis on store operations and propose optimization  Support area managers and store managers in taking immediate remedial operational actions  Control small store expenses and optimize cost/service ratio for stores, especially for maintenance  Coordinate regularly with retail finance team and provide data when required (budget, assumptions for new store etc)  Coordinate with internal support services (e.g. Admin, Logistics, IT, Accounts) to ensure optimizing levels of service and mobilization and ensure that store operations are running smoothly  Ensure operational coordination with mall authorities for stores  Review monthly operational issues affecting sales with area managers  On-site coordination of new projects: Proactive liaison, reporting, retroactive plans for closing, opening and relocation of stores.

Brand Manager

08-2012 - 05-2014

Actividades sociales y culturales

 Analyze brand positioning, determine target groups  Define the right marketing plan according to brand’s objectives and goals  Brainstorm new and innovative growth strategies  Ensure customers surveys are undertaken across stores  Plan customer loyalty programs  Measure and report performance of all marketing campaigns and assess against goals (KPI’s)  Execute the marketing plan and apply the right promotions  Monitor market trends, research consumer markets and competitors’ activities to identify opportunities  Monitor and improve gross margins  Define sales targets and ensure achieving them  Improve footfall conversion in the shops through a good product assortment and attractive merchandising  Define the proper assortment planning and buying budgeting  Attend buying sessions at suppliers  Improve stock turns  Lead opening, closing and renovating projects including negotiations with malls leasing managers  Visit stores regularly, undertake weekly meeting based on reports prepared by shop managers  Train, coach and lead team members  Define and manage the elements of the marketing mix including pricing and distribution

Operations Manager

08-2011 - 07-2012

Química/Biología/Agronomía

 Determine new locations suitable for opening new stores as per international standards  Prepare site approval requests including a full presentation of the proposed location as well as corresponding P&L  Recruit and train the staff as per franchisor’s rules and regulations  Coordinate with contractor, architect and related parties for a timely execution of the store construction and finishing  Long term planning toward operational & logistics excellence  Oversee monthly & quarterly forecasts against budget, financial and operational goals  Build & develop relationships with key suppliers  Plan, develop & buy in a timely manner & cost effective way  Achieve stock controlling and inventories  Oversee daily operations of the stores  Provide cost estimates in order to establish profitable selling prices while remaining competitive  Manage budget in coordination with finance  Follow up on legal & administrative matters  Ensure compliance with international standards  Report to shareholders  Plan and execute marketing activities in coordination with advertising agency and in-house designer for below the line and local store marketing activities.

Manager, Sales And Marketing

12-2006 - 10-2009

Actividades sociales y culturales

 Develop business plans, sales process and strategy for market that ensures the attainment of company sales goals and profitability  Conduct one on one reviews with all sales representatives to build effective communications, understand development needs and provide insight  Conduct regular coaching and counseling with sales representatives to build motivation and selling skills  Handle the marketing mix of the brand (pricing, distribution, buying product and promotion)  Define and execute the annual marketing plan as per international guidelines  Control expenses to meet budget guidelines  Monitor the competition in terms of prices, events, launches and marketing activities  Maintain continuous relations with Headquarters in Europe and submit monthly quantitative and qualitative reports about our market  Was nominated by Headquarters as official Trainer for Lebanon and the Middle East (product knowledge, merchandising, selling techniques and customer service)

Formación

Escp-Eap

2005 - 2006

Paris, France

Compras, Actividades sociales y culturales, Ventas, Organización de eventos, Gestión de proyectos/Producto, Marketing,

Servicios personales

Mis cualidades

Autónomo

Convincente

Comunicador/a

Espíritu analítico

Experiencias extraprofesionales

Raising food and basic nutritional products

Bonheur Du Ciel - Humanitarian

01-2016 - Ahora

Mis deseos

Un día

My dream is to operate and manage my own little business