Events, Sponsoring, CRM
05-2017 - 12-2017 Marketing - Organized and managed all the brand events, with more than 3.000 people with an annual growth of + 10% participation
- Developed, coordinated and supervised events sponsored by the brand and the ones organized by the dealer network.
- Developed the communication of the pre and post events
- Acquisition of new sponsors and development of the entire collaboration
- Coordination of the dealer network’ sales contest and management of the Volkswagen Store and the dealer’s platform
- Development, management and coordination of all the CRM actions
- Creation of the brand’s newsletter and analysis of the results in terms of qualified leads and sales
- Creation of new merchandising and POS materials