Assistant Brand Manager
10-2015 - 06-2016 Marketing Responsibilities:
• Develop and ensure the implementation of the annual brand plans for the pasta brand.
• Drive the effective implementation of marketing budget and ability to generate revenue through tracking of all marketing expenses on all B2B and B2C brands.
• Execute ATL, BTL and Digital Marketing Brand Strategies with Cross Functional Teams and conceptualize strategic initiatives and implement details of brand campaigns.
• Recommend Pricing and Promotional (Trade and Consumer) decisions to be implemented in line with Industry performance and market expectations.
• Monitor marketing trends and analyze sales data to update brand portfolio, determine new product offerings and review underperforming products, product offerings and campaigns.
Key Achievements
• Successfully served as marketing project team lead on the New Product Development panel (a 20 man team comprising of 5 Executive Directors and other Heads of Department) for a period of 6 months.
• Played a pivotal role in the re-positioning of the brand to meet the needs of the newly defined target audiences for Pasta across the 6 different geographical zones in the Nigerian market.