Global Sales & Marketing Mgr
03-2005 - 07-2016 Obras ANDREU (Fire Steel Doors) 2005-2016
Role: Gral Sales & Marketing Mgr (worldwide)
Size company: +/- 200 people
Revenue: +/- 30m. €
Size Department: +/- 20 people
Reporting: CEO
Travelling: 50%
Accountability: full P&L Company
Strategies: Brand / Specification / Opening Comp. / Pricing
Ø Launching new successful products (Sigma, Office, Equo)
Ø Recovering company brand recognition (new site and brochures,
appearing directly in front of Arch´s, clients meetings,…)
Ø Improving professionalism of sales team (specification task)
Ø Increasing profit (pricing strategy by client levels + by products)
Ø Improving image in the market (special and premium products)
Ø Increasing loyalty and customer satisfaction
Ø Decreasing customer complaints (tight collaboration with Production)
Ø Saving money (negotiating better deal with another agency)
Ø Saving time (new Budget Area internal processes)
Ø Changing people functionalities (adapting individual capabilities)
Ø Opening Company worldwide (export markets)
Ø Changing mix sales NAT-EXP (from 2% to 48%-52%)
Ø National Company vs International one (ww certificates)
Ø Creating Structure Department
o National-Export Orders Area
o Budgeting Area
o Marketing Area
o Area Export Mgrs – Area National Mgrs
Ø Introducing Marketing Department in the company
Ø Bringing Swedish brand Gustafs to represent it in Iberia
Ø Global company (launching products and acting as multinational)
Ø Creating Show Room (visits to factory / increasing loyalty)
Ø Best sales results ever (+28%)
Ø Best profit results ever (+40%)
Ø Changing sales focusing strategy (Installers vs Distrib.)
Ø Developing “Pricing List Bible” (open price list)
Ø Establishing solid relationships with customers
Ø Introducing Agent figure (export markets)
Ø Introducing non produced products (for selling doors)
Ø Changing mentality (“customer is the CFO”)
Ø Creating Micro Site tools for new products (Arch´s)
Ø Managing KAC´s (Mercadona) and KMarkets
Ø Full organization and design of Trade Fairs