Marketing and Business Development Manager
10-2014 - AhoraMarketing Work cross-functionally with team members to develop and execute innovative strategies and tactics that will drive brand growth of the TAT.
- Execution of digital strategy in US: Ensure operational excellence for product supply in the Spanish market.
- Manage and develop marketing programs and materials such as advertising, event support and online promotions.
- Manage and develop materials and messages, including but not limited to, press releases, presentations, speeches/talking points and Web site copy.
- Coordinate participation in conventions/symposiums and trade shows. Makes all necessary pre-show arrangements such as: registration, conference room booking as requested, prepare booth in the warehouse for shipment, request of booth services, rentals as necessary, display labor if necessary, booth set up/tear down.
- Maintain the marketing materials inventory: make sure we maintain adequate supply of corporate brochures, technical documents, promotional items, etc.
- Accountable for the planning, spending & controlling of marketing budget.
- Developing and expanding new business opportunities with clients in personalized medicine with doctors, clinics and laboratory partners.
- KOLs and key customer engagement for implementation of specific programs.
- Working directly with doctors and clinics and laboratories worldwide.
- Dealing with current partners in LATAM.