E T

Elena Trikoz

Marketing Strategy and Innovation 2017 graduate

25 years • Madrid

Summary

I am interested in tech and understanding customer experience, and previously ran a Student Television Station. Originally I am from Moscow, but I lived in London for the last five years. Now I moved to Madrid for an internship at rrebrand, a strategic design consultancy. I completed MSc Marketing Strategy and Innovation at Cass Business School after studying at UCL and King's College London. During my undergraduate studies, I was actively involved in Student Media and managed an award-winning student group of several dozen members.

Skills

MarketingPremiere ProPhotoshopPresentation SkillsPublic SpeakingMarketing StrategyMarket ResearchVideo EditingPhoto EditingSocial MédiaMicrosoft OfficeGoogle AppsOrganisation Skills

Experience

Intern

12-2017 - NowChemistry / Biology / AgronomyAssisting in research for innovation and technology projects (hospitality, startup idea).

Assistant to the Director of Marketing and PR

10-2017 - 11-2017 IT developmentWorked at the company’s booth at technological exhibitions, independently conducted product demonstrations, analysed and systematised the results of the events. Communicated with the press, arranged and prepared interviews and ideas for the articles, prepared and distributed press releases. Worked on updating corporate presentations. Prepared and published corporate newsletters in Russian and English and posts on social media.

Intern in Marketing and PR department

09-2017 - 09-2017 IT developmentParticipated in the working of the company's stall at technological and educational exhibitions, conducted product demonstrations for the potential clients, analysed and systematised the results of the events. Wrote an article about the benefits of virtual reality. Prepared content for corporate newsletters and social media. Analysed potential target audience and opportunities for the company to participate in industry exhibitions in Russia and worldwide.

Market researcher

12-2016 - 06-2017 Corporate governanceMarket feasibility study: Analysed potential competitors and overall market trends, conducted a survey with potential consumers and interpreted the results, provided recommendations for further development. Recommendation letter from the founder is available on request.

Intern

06-2014 - 07-2014 Social and cultural activitiesAssisted the Head of International Liaison. Translated documents and articles for the website and press releases. Wrote a draft for an international press release of the studio’s film at Locarno Film Festival.

Education & training

Cass Busines School

2016 - 2017 London, Greater LondonMarketingModules: Marketing Strategy and Practice, Market Research, Consumer Behaviour, Analytical Methods for Marketing, Digital Marketing and Social Media, Retail Supply Chain Management, Procurement and other. Projects: marketing plan for Elena Karavasili (Term 1, Group A2), pitch for start-up idea ReBirch (Term 2, Group A7), consultancy report for Emilia’s Crafted Pasta (Term 3, Group 05) and other. Certifications: Colgate Marketing Hackathon Certification of Participation.

King's College London

2013 - 2016 London, Madison CountyHR / Training, Social and cultural activitiesModules: International Relations, Modern Political Thought, Lives of London, History and Memory, Literature and Media, Translation Across Disciplines, German language B.1 and other. Projects: dissertation on James Cook’s voyages, ‘Multilingualism’ documentary Certifications: "King’s Leadership and Professional Skills Award".

University College London

2012 - 2013 London, Greater LondonTeachingModules: Cultural Theory and Academic Research Methods, Modern European History and Politics, Academic Writing, transferable skills and other. Certifications: IELTS (International English Language Testing System) Academic (score 8.0 out of 9.0, equivalent to C2 level).

My qualities

Persevering
Curious
Reactive
Independent

Languages spoken

  • English

    Native language

  • Russian

    Native language

  • German

    Basic

  • Spanish

    Basic

Non-Work Related Experience

Marketing Strategy and Innovation Programme Representative

Cass Business School
10-2016 - 07-2017

Collected and delivered feedback, participated in committee meetings on topics related to student experience at the university (e.g. Student Staff Liaison Committee).

Station Manager

Kingstv, Kclsu Student Media
09-2014 - 07-2016

Organised and hosted events and workshops (e.g. NaSTA London conference 2014), lead project negotiations (KCLSU Awards, Unconventional Entrepreneurs), resolved team conflicts. Monitored the budget and equipment purchases, secured additional funding (King's Community Fund). Monitored the quality of content output. Awards: 'Gold Crown' for active involvement in Student Media and managing KingsTV

Assistant Head of Post-Production

Kingstv, Kclsu Student Media
01-2014 - 09-2014

Improved the quality of video content in post-production. Trained team members video production, post-production and related skills. Produced media projects in multiple genres.

My dreams

After graduating

Live and work in another country

My Internet presence