Cortes Morales Laura - WIZBII Cortes Morales Laura ha publicado su perfil profesional en WIZBII. C L

Cortes Morales Laura

Senior Marketing, Customer Centric, B2B&B2C

44 años • Madrid

Currículum

Senior Marketing Mgr. Customer Experience and Channel Engagement. B2B. B2C. Out of the box mindset & Inmediate action

Competencias

Gestión De EquiposOrientada A ResultadosMarketing DirectoTrade MarketingMarketing EstrategicoB2BB2CPromocionesPlanes De IncentivosProject ManagerAccount ManagerCustomer CentricBrand ManagerInglésWord OfficeCustomer ExperienceCustomer JourneySenior MarketingTelecommunications

Experiencias

Western Europe Retail Project Manager

01-2015 - 05-2017 Infra/Redes/Telecomunicaciones- Created and developed the framework for the Field Force in 10 countries in EU operational efficiency through • Creating standard guidelines, • Creating reporting tools and systems • KPI´s monitoring system and map control • Doing recommendations to local marketing teams to achieve the targets - Designed and implemented an European initiative to best engage with the shop floor personnel for more than 6500 point of sales around EU: • Ambassador programs for more than 900 stores and 1200 Store managers • Support to Product Road shows for more than 22 cities around UE - Setting up of a control strategy for the point of sale: • Guidance of quarterly Mystery shopping programs • 9 knowledge checks across the countries. - Best Practice sharing within the Huawei organization with different divisions: accessories, training and big accounts. Interlocution with top management - Budget management :Purchase order process, budget monitoring - Coordinated and supported specific customer-related projects: European Operators, management on partnerships with other brands - Management of agencies and suppliers

Marketing Manager

01-2013 - 12-2014 Marketing- Made a real conversion from lead generation campaigns into sales achieving 15% of growth in the first 6 months. - Made visible IBM volume products in social media by creating and implementing a lead generation strategy based on : • SEO and SEM campaigns • Mixed of telemarketing campaigns and paid media. - Set up and keep strengthen relationship with distributors by co-marketing ( Tech Data and Diasa- Arrow) through quartertly events, seminars, training and promotions - Sales incentive plan coordination and implementation for volume products with distributors Tier 1 & Tier 2 according to defined sales objectives - Sales and training events organization with partners and end users to push sale through - Keep IBM brand guidelines from global, with local needs - MDF/Europe funds/ Global funds control & monthly report

Trade Marketing Manager

05-2011 - 08-2012 Marketing- Keep HTC brand as an aspirational, desirable and designed in each step of chain (operators, distributors and end user activities) - Keep and improve, when necessary, a healthy relationship with partners to engage the excitement about HTC way of building business. - Special projects responsible for Operators and Mass Merchandisers (ECI, Media Markt- Saturn, Carrefour, CPW) - HTC Experience in store: • Trade marketing and corporate communication • End user promotions to sell out stimulation • Sales incentive plans for distributors to increase sell through • HQ Monthly report & budget control

Trade Marketing

05-2007 - 05-2011 MarketingTrade marketing SAMSUNG ELECTRONICS CORPORATION (Apr08- May11) - Marketing and Communication strategy implementation through promotions, incentives, events, training and engagement activities with end user and channel. - Help operators to bring Samsung knowledge and emotions to stores. Show them how to enjoy Samsung handsets for sales assistants, and can feel comfortable with the brand - End User Promotional plan design and execution to make feel closer Samsung to end consumer - Implement company´s brand over operator point of sales. - HQ monthly report - Budget control Marketing Assistant SAMSUNG ELECTRONICS CORPORATION ( May07- Apr08) - Media strategy implementation - International coordination with other subsidiaries in order to implementing corporate promotions - Telecom division special events coordination and management: • Press conferences and press releases ellaboration • Customer meetings, sales workshoops, • Kick off events - Search of new partnerships with external brands according to brand awareness, managing all the partnership process from the idea of what brand to the manufactory process ( Adidas, Armani, Pink Ribbon, Jordi Labanda, Vittorio & Luchino, Fiat) - HQ monthly report & budget control

Formación

EOI

2006 - 2008 Madrid, Provincia de MadridContabilidad/Control de gestión

Mis cualidades

Curioso/a
Creativo/a
Flexible
Comunicador/a

Idiomas hablados

  • Inglés

    Profesional

Mis deseos

Un día

Que no pase un día sin llorar de la risa

Mi presencia en internet

Hacer que su futuro sea todo un éxito.
  • Directorio de empleos
  • Directorio de empresas