Program Marketing Manager
MarketingManaging the Digital Marketing strategy and implementation end to end for Microsoft Online Store for Spain, Italy, Switzerland & Portugal.
Driving local campaign execution from Central initiatives. Planning key promotions according to seasons, reporting promo results, checking Store KPIs, reviewing performance dashboards and optimizing campaign assets/approach based on learnings.
Campaign assets/creatives tagging, localization reviews, A/B testing, promo and pricing adaptation, execution follow up, onboarding new products in the Stores and customer journey. Accustomed to working in a diverse and Multilanguage organization with different teams and stakeholders. O&O channels GTM. Responsible for the emailing and the Social Media strategy.