Offers “Unilever”

Expires soon Unilever

Assistant Consumer Market Insight Manager-Content

  • Umraniye, Türkiye
  • Environment

Job description

Unilever has been creating content for more than a hundred years. We have many successes to our credit and a great line up of brands and businesses we create content for. Today, the world of content is more dynamic than ever, with shifts in technology and consumer attitudes bringing in a new age of content creation. This is a world of content creation beyond the traditional models and new ecosystem of content, where content is paid for and chosen.

There is also a consumer shift- Our consumer today does not want to be a passive recipient of content. S(he) wants to partner in creating, serving and customizing it – or at least talking to us about it.

The Content CoE (CMI Content Centre of Excellence) aims to do just that. We bring in the consumer at the heart of every stage of the content creation process, to help our marketers make informed decisions & best in class branded experiences for our consumers

This is an exciting opportunity to join the Unilever CMI (Consumer & Market Insights team) in the within the newly formed Content Centre of Excellence (CoE) team.

If you have a passion for creative content and bringing our consumer into the content creation journey with you, then this is the job for you.

We don’t promise an easy job, but we do promise one of the most creative and exciting learning experiences in CMI with a great range of brands, challenges, independence and tools!

JOB SUMMARY

The role will contribute to helping to shape and inform UL on how and where to win on creating content across all touchpoints. The Content COE works

· Across TVC and Digital Content Creation, including instore and KV testing.

· Across the full cycle of Content Creation- Qualitative and Quantitative.

· Across both Seek and Interrupt Content.

The Content CoE will add value above and beyond this to grow functional excellence through the following initiatives.

· Metalearnings

· External Orientation, Landscape and Competitor Analysis

· Category and Hotspot Analysis.

Being Updated on best in class content across topics of interest and the ability to land a message to the satisfaction of all stakeholders is the task of the CoE.

He/she will:

· Support Full Cycle content creation across several Unilever properitary methodologies as detailed above.

· Act as Storyscaper for her market and Category, developing learning across Metalearnings, External Orientation, Landscape and Competitor Analysis, Category and Hotspot Analysis.

· Build understanding of brands and provide CMI Point of View and provocation particularly Upstream , before content is actually created or evaluated.

· Lead a workstream on a particular topic, channel or issue for the Content CoE on behalf of Unilever.

· Be the point of Contact for Content Excellence and a bridge to the wider Content Network to land best practice thinking on briefs.

· Proactively partner and support the business and CMI Business Partnering Interface roles to unlock opportunities for great content. Be the point of contact for the larger Content team and vice versa.

· Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes.

· Gain expertise in content related tools and support the upskill business partners to ensure they are making full use of these tools.

· Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support.

· Support initiatives outside of project work to unlock growth opportunities to create excellent content.

KEY REQUIREMENTS

· 3+years’ experience

· We look for three buckets of Skill. This does not mean everyone has to tick all the boxes below, just that these are skills which will be an advantage in the job.

Foundational Communication Development

· TVC and Digital Testing

· Neuroscience

· Machine Learning/ Artifical Intelligence constructs

Channel Specific Interests (and ideally experience)

· Instagram, Youtube, Facebook, Twitter, other relevant digital channels within the country & region

Cultural Grounding

· Deep Knowledge of Country/Culture

· Interest or knowledge of Subcultures- e.g. Gen S, Millennials etc.

· The Content CoE works with Exciting New technologies like VR, Machine Learning, User Generated Content. So, interest in the above would be great.

Desired Way of Working

· We respect the knowledge in the system and give credit where it’s due.

· Ability to Speak the same language as Content Creators. We’re not stuck to our laptops and can add value beyond the numbers.

· We like to partner and land key messages.

· We love Stories and share a love for Data Visualization.

· We love to bring the consumer into the room with us.

· We build relationships within and outside.

· External Orientation to be the best in class- a point of view, and a desire to experiment and learn.

· Comfortable working as part of a virtual and highly global content team, line manager may be located elsewhere.

· Examples of driving transformational action within the business through landing points.

· Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal

· Ability to manage multiple projects in a fast-paced environment and prioritise workload as requests will likely be more than resources allow.

· A team player; accountable, open minded who likes to work in rapid and agile way

· Good Academic Credentials and numeracy.

We are looking for passionate individuals with ‘can-do’ and ‘will-do attitude’ with good numeracy skills, great communication skills and high digital aptitude. This is an exciting opportunity to work with Unilever!

APPLICATION PROCESS

Online Application >> Digital Interview >> Face to Face Interview >> Case Study Organization>> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.

Make every future a success.
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