Brand and Partnerships Communication Officer

Job description

Responsibilities

Main responsibilities

The scope of responsibility covers all channels promoting Societe Generale's image and partnerships in Asia Pacific, in coordination with the respective contact(s) of the regional communication team and liaising on a constant basis with Paris headquarter teams on the respective scope of activities.

 
Branding & signage

·  Custodian of brand and visual identity guidelines, including brand equity & brand story;
·  Ensure consistent use of brand across communication & marketing mix (creatives, merchandising products, editorial, collaterals…) by providing framework, positioning and messages, guidelines, and creative delivery;
·  Advise on signage design and implementation.
Creation & media-buy

·  Contribute to any creative, with support of agency if relevant, promoting corporate or business messages;
·  Orchestrate paid media campaigns;
·  Contact of SG's creative and media buy agencies and vendors, as appropriate.
Partnerships: Sponsorship & philanthropy strategies

·  Facilitate the activation of Group sponsorship and philanthropy strategies and initiatives in the region: support regional teams in identification and management of their partnerships;
·  Identify and manage local (Hong Kong) partnerships in line with SG's image in Asia Pacific;
·  Create adhesion and engagement of all stakeholders with 360-activation plans where relevant.
Brand surveys

·  Management of brand surveys across Asia Pacific;
·  Expert advisory support in quantitative or qualitative surveys outside of brand topics.
Budget and activity monitoring

·  Manage and monitor communication budget for Brand, Paid advertising, and Partnership activities;
·  Define KPI and metrics;
·  Follow-up and regular reporting on activity and impact;
·  Ensure coordination, implementation, and compliance with regulatory framework, including permanent supervision, risk control and audit.
The role implies also to assist the other Communication team members across Asia-Pacific as and when required.

Profile Required

Academic background

·  Master's degree in communication, Advertising, or Social sciences
·  At least 5-year experience in running advertising campaigns, ideally related to sponsorship platforms

Skills

·  Understanding of brand & visual identity management
·  Understanding of advertising concepts and media-buy strategies
·  Experience of media campaigns
·  Creative mindset in an already established strategic framework
·  Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business/support functions
·  Service-driven, dynamic and open-minded: a doer with ability to steer business/support functions towards a common goal
·  Agile, curious and forward-thinking: ability to question and revisit any action;
·  Trustworthy and transparent

Business Insight

Area / context

The Communication department of Societe Generale Asia-Pacific (APAC) is ensuring:

·  The definition and implementation of the Communication strategy in the region (approx. 9,000 staff across 12 locations), in line with Societe Generale group communication and Asia-Pacific overall strategy and objectives;
·  The promotion of Societe Generale's brand, culture, values, and business expertise to its internal and external stakeholders in the Asia-Pacific region across the different communication channels;
·  The support for their communication purposes and issues of its corporate functions and business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking.
The Communication department consists of a team based in Hong Kong and dedicated teams in key regions: China, India, Japan, and Singapore for SE Asia. The department is structured around the following activities:

·  Branding & advertising;
·  Partnerships & citizenship;
·  Media relations;
·  Editorial & digital communication;
·  Events
Role summary

Based in Hong Kong, working under the supervision of the Head of Communication - Asia-Pacific, the Brand & partnerships Communication officer is responsible for:

·  Ensuring the consistent use of brand and visual identity, defining key brand messages;
·  Supporting the definition and implementation of advertising creation and media-buy campaigns;
·  Supporting the definition, implementation and activation of sponsorship assets for Hong Kong, creating engagement of all stakeholders and orchestrating the 360-activation plans;
·  Providing brand, advertising, and sponsorship/philanthropy expertise and support to all locations across the region.
Permanent position at Associate level.

We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents , regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, sexual or gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.

Job code: 20000I2C
Business unit: Societe Generale Hong Kong Branch
Starting date: 10/09/2020
Date of publication: 11/08/2020