Precision Marketing Coordinator

Job description

Position Title

Digital Manager – Precision Marketing

Location information

São Paulo

Job overview

The Digital Marketing Manager will be responsible for providing best in-class support to country brand marketing teams in designing and executing programmatic and social digital media and marketing campaigns. The manager will work hand-in-hand with local brand, media teams and external agency and tech partners to define, audit, and drive best Precision Marketing campaign execution aligned with brand business goals and objectives communicated by brand leaders. This includes supporting campaign strategic planning, design, execution and measurement.

Responsibilities

A key role of the Digital Marketing Manager is to coordinate the inputs of other digital capabilities (e.g. 1st, 2nd, and 3rd party data sources, digital analytics, digital content, digital media, media and creative agencies, eCommerce marketing) to ensure success of all supported digital campaigns. The Digital Marketing Manager will develop best-in-class digital consumer insights using 1st, 2nd, and 3rd party data to inform cross-brand digital marketing strategy, design, and execution. This role will also work closely with brands to orchestrate the learning agenda for each digital campaign managed, and work alongside brands to ensure strong campaign ROI.

Requirements & Qualifications

·  An undergraduate degree is required. A Graduate Degree (Master’s or MBA) is a plus.
·  Recent experience in digital marketing and advertising; focused experience planning and/or executing programmatic campaigns (working as trading desk specialist)
·  Working knowledge of digital search (e.g. SEO / SEM) strategy, execution and optimization, and its interplay with broader precision marketing tactics
·  Some experience optimizing programmatic campaigns
·  Experience in ad targeting methodologies across digital platforms
·  Experience translating strategic business objectives into consumer-centric engagement tactics, leveraging shopper insight, and proving those out
·  Significant experience communicating technical material to a range of audiences, including brands, corporate leadership, technology partners, and agencies
·  Strong project management skills (e.g., building & rigorously tracking work plan)
·  Ability to drive initiative through cultural norms to achieve goals
·  Deep understanding and appreciation for achievement of Business goals and marketing objectives such as Revenue & Product Contribution, ROI and Trial, Retention and Loyalty

Terms of employment

CLT Contract

Full Time

What makes this position unique?

Digital in Sanofi is growing fast globally and many opportunities are emerging in all GBU and countries.

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“This job is part of “iRise”  - the Sanofi CHC Accelerated Career Program.  This program has the intention to built a diverse pipeline of future international leadership talent for Sanofi Consumer Healthcare (CHC) and for Sanofi.

Whilst highly performing in the advertised role and based on your ambition & strategic capabilities, you will benefit from an accelerated career path accompanied by career counseling and leadership development opportunities. Through international projects & exposure to senior and executive CHC Leaders, you will grow your global network.  You will be connected with people from the same cohort through regular touchpoints.

If you believe you have the ambition to learn and develop in an international consumer-centric environment, please apply and join us!”

ATENÇÃO AS FRASES ABAIXO

*A Sanofi é uma empresa que acredita em igualdade de oportunidades. Todas as nossas vagas consideram pessoas com deficiência e todos os candidatos qualificados serão considerados para nossas posições*

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.