Digital and MCE Manager

Job description

Purpose of the role

· 
Plan, execute and monitor digital/ Multi-Channel Engagement (MCE) plan.

· 
Deploy and optimise digital/ MCE platform.

· 
Drive innovation to improve user-centered experience.

Key Responsibilities:

· 
Plan, execute and refine the brand MCE plan with the internal team i.e. marketing team and external agencies i.e. digital agency.

· 
Oversee and coordinate the implementation of digital/ MCE platform.

· 
Ensure continuous and consistent testing, learning and optimisation of digital/ MCE plan and platform.

· 
Monitor and track metrics and KPIs.

· 
Perform tasks as assigned by the manager.

Key Requirements:

· 
Degree in Marketing or related field

· 
Minimum of 3 years experience in Multi-Channel Management (MCM), Customer Journey design, Digital Marketing/ Media Management

· 
Excellent planning, analytical skills and project management

· 
Knowledge and understanding of data, IT tools and systems

· 
Good written and verbal communication

· 
Proficient in digital advertising tools such as Google AdWords, Facebook Ad Manager, YouTube, TheTradeDesk, DoubleClick.

· 
Proficient in analytics tools is required such as Google Analytics, WooRank, SimilarWeb and Nugit.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.