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Brand Manager Vision Care

  • El Prat de Llobregat (Barcelona)
  • Marketing

Description de l'offre

Descripción de Puesto

Promotes, maintains & adapt the brand image at Regional level ( Spainf and Portugal ) following global branding guidelines. Develop and implement marketing strategies including positioning, pricing, expenses budgets, advertising and promotion of the brand. Helps to create annual marketing plan. Communicates, Aligns and ensures support all plans, projects and promotions with Head of Marketing .Aligns plans with Trade Marketing, professional Services and Sales teams ( Field +KA+ external). Creates quarterly promotion & advertising campaigns working with external agencies. Create marketing materials to support advertising campaigns and commercial campaigns for sales reps. Works together very closely with Portugal both marketing and commercial departments and alligns plans. Activates pharmacies by working with third party commercial team. Monthly forecast of budget, sales, production, advertising expenses, samples and their implementation in various templates & systems. Ensures accurate Forecast of product in S&OP process and works with logistics to optimize supply at all times. Monitor and analyze business performance and external environment via external data sources and internal measure tools to deliver corrective action as required to meet business objectives. Aligns marketing strategy with customer needs by recurring to monthly sales visits. Training new hires and all VC sales team in Marketing plans, processes and materials. Incorporated sales members in different marketing projects in order to develop them in marketing principles & processes and to develop the marketing team in sales and clients perspectives. Attend monthly International category meetings & share best practices. Help to Prepare and present Biannual Business Review. Encourage interdepartmental communication and alignment of common goals. Participate in projects with others business units. Attend to Quality or Safety issues identified from any source (healthcare professionals, customers, etc.) and immediately report to applicable department/s according to established procedures.
Puesto Requerido

Brand Manager Vision Care
Empresa/entidad legal

Alcon Cusí S.A

Profil recherché

Requisitos mínimos

University degree or equivalent in Marketing or Business Administration. Advanced in English and knowledge of Portugues language is a plus. 3-5 years in Marketing departments in OTC Pharma and consumer health is preffered but FMCG also accepted Ideally experience in both in B2B & B2C environment.
Tipo de Puesto

Tiempo completo

Ubicación oficinas

Área Funcional


Unidad de Negocio

Tipo empleo