Regional Marketing Leader
Shanghai, 中华人民共和国 Marketing
Job description
Job facts
Principle Roles & Responsibilities / Accountabilities主要职责/责任
· Lead local mkt team to develop and i mplement effective local marketing plan based on the regional market status, keeping align with whole strategy , close cooperation with central mkt , sales team.
带领区域市场团队,根据各区市场发展状况制定区域市场计划执行区域市场活动
· Lead local mkt team members to define the regional mkt issues, opportunities and mkt objectives
领导区域市场团队,找出各区市场关键问题、市场机会并制定各区的区域市场目标
· Fully communicate with central mkt team, sales team and local mkt team to well develop local mkt plan and deliver to sales team
与中央市场团队、区域市场团队和销售团队充分沟通,带领区域市场团队制定区域市场计划,并确保销售团队高度认可
· Fully communicate with related functions and prompt local event executed on time and monthly tracking the progress to ensure business objective realized
与各相关职能部门充分沟通,确保区域项目按时执行,并每月跟进活动进展及效果,帮助实现业务达标
· Lead the sales team training program under the cooperation with CTD to help improve the sales team professionalism
与 CTD 合作,负责销售培训工作, 协助提高 销售 团队的专业性
· Develop the regional sales team training plan under the cooperation with CTD
根据区域销售需求及现状,与CTD合作制定区域销售培训计划
· Execute the training program and lead local mkt team to train sales team during DSM monthly meeting
带领区域市场团队跟进培训计划的执行,并跟进区域市场团队参加销售月度会议辅导培训一线销售role play及产品专业知识
· Tracking the training program progress and evaluate the professionalism
跟进培训项目的开展并评估各区一线销售的专业度
· Develop and manage KOL
发展和管理关键客户
· Coach team to manage, maintain and update KOL and speaker's profiles.
指导团队进行关键客户及讲者档案的管理、维护及优化
· Responsible for regional meeting and activities' reviewing
负责区域会议和活动的审核
· KOL routine visit
关键客户的日常拜访
· Plan and ensure successful implementation of pertinent activity and KOL development plan
有针对性的规划和组织落实关键客户的会议活动及发展计划
· Manage the regional marketing budget
区域市场费用管理
· Monitor and manage market program budgets within financial limit and ensure compliant.
督促和管理市场活动费用支出,确保不超出预算费用并确保使用的合规
· Team management
团队管理
· Coach and development people
辅导和发展团队
· Team capability and efficiency continuous improvement
持续提升团队能力及效率
· Motivate and engage the team to cultivate a high performing team culture
激励团队,打造高绩效团队文化
· Identify and retain talents
挖掘并保留优秀员工
Hiring qualification andrequirements 录用条件及要求
Years of Working Experience 工作年限 :
At least 5 years' experience in pharmaceutical industry
至少5年在制药行业的工作经验
At least 2 years' experience at managerial level in marketing unit of major or joint venture Pharma. Company
2年以上大型或合资制药企业的市场管理经验
Education/Qualifications 教育程度 / 所获资格证书
University Degree and above
本科及以上学历
Medication, marketing, commerce preferred
医学,药学,市场,商科专业优先
Pass all Roche mandatory training courses before required timeline within probation
在试用期内完成罗氏所有必修课程
Meet Roche Values 符合罗氏价值观要求
Integrity: We are consistently open, honest, ethical and genuine
诚信: 我们一如既往地做到开诚布公、秉承职业操守、真实无瑕
Courage: We are entrepreneurial and thus take risks, reach beyond boundaries and experiment.
勇气: 我们勇于创业因而敢于冒险、突破界限、不断实验
Passion: We use our drive and commitment to energise, engage and inspire others.
激情: 用我们的动力和热诚去激励、感染、鼓舞他人
Leadership Competencies 领导者胜任力
•Take genuine interest in people / 我对员工付出真正的关怀
•Listen carefully, tell the truth and explain “the why” /我仔细倾听、坦诚直言并解释“为什么”
•Empower and trust people to make decisions /我授权并信赖员工作决定
•Discover and develop the potential in people /我发现并开发员工的潜力
•Strive for excellence and extraordinary result /我追求卓越和非凡的业绩
•Set priorities and simplify work/我设定事务的优先顺序并简化工作
•Congratulate people for a job well done/我对工作出色的员工表示祝贺
Job Required Competencies 岗位所需胜任力
· Professional knowledge of medicine 专业医药知识
· Advanced knowledge of Marketing skill高级市场专业知识
· Project management skills项目管理技能
· Budget planning and controlling预算计划与控制
· Leadership skill 团队领导技能
Language skills—English & Chinese语言能力-英语和中文
· Who we are