Portfolio Digital Marketer

Job description

·  Job facts

The Portfolio Digital Marketer is overall responsible for the strategic focus and digital implementation of different brands.Generate and lead portfolio marketing vision, strategies and tactics, in alignment with A&I team strategy.

Key tasks:

·  Accountable for the strategic focus and digital implementation of different brands
·  based on customer real needs and customer co-creation
·  with an innovative mindset
·  putting patients at the centre of all actions & decisions
·  whilst respecting legal and compliance specific regulations
·  Acts as a guardian for high standards of compliance, ethics and safety
·  Role modeling Roche desired culture and agile working principles and behaviours (eg customer co creation, ideatian & testing, new brand and business planning)
·  Develop and implement creative and innovative digital activities with strong customer focus and co creation that comply with legislation and ethical standards
·  Supporting & enabling A&I team members to better achieve the North Star.
·  Networks and gets inspired across different functions, countries, sectors
·  Serving as a role model within and beyond the organization of new ways of working (digital and agile)

Requirements

·  Strong strategic agility based on strong understanding of market environment, purpose, customer needs and Roche's portfolio
·  Ability to inspre and influencing colleagues across its team with inherent patient's focus
·  Capable of setting the right priorities and make decisions
·  Inspiring and influencing colleagues across its team
·  Ability to think outside the box, challenge the status quo and seek new opportunities based on learnings from outside the industry
·  Purposeful, self-driven and with entrepreneurial mindset
·  Demonstrated ability & openness to work with agile working principles and methodologies
·  Experience and proven knowledge in the relevant field/product/customer segment
·  Strong communication skills to convey complex ideas and alternatives across its team
·  Entrepreneurial attitude is essential, e.g. challenges the status quo and takes calculated risks
·  Proactive, result driven and persuasive
·  Growth mindset

Competencies andexpectations

·  Strategic Agility –Maintains focus on a long term strategy while successfully adapting to changing environmental conditions. P
·  Flexibility, adaptability and versatility
·  Creativity & Innovation
·  Problem & Conflict solver with ability to remove barriers
·  Achieving results
·  Effective communication
·  Teamwork and collaboration
·  A sense of ethics and morality
·  Self-development ability

·  Who we are

At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.