Digital & Communications Manager

Descripción de la oferta

  Job facts

Roche Diabetes Care is in a phase of digital transformation in order to adapt its diabetes solutions to more efficient solutions to improve the quality of life of people with diabetes. This journey is built of future innovations in the Medical Devices field as well as the launches of Best in Class digital solutions to provide an integrated personalized management of the diabetes.

Our reasons to be is the patients with diabetes but we include in our equation other key targets like Healthcare Profesionals and Healthcare Providers.

In this role you will have the opportunity to help the Spanish organization to increase penetration of its services and solutions through a well planned communication strategy and execution in both traditional and digital media. You will support the Product Managers in delivering the best communication plan to achieve the business results.

In the Media and Communications Manager role, you will have to define and execute a communication strategy in line with the business objectives of each category of solutions in the Spanish market, be able to build a future patients community, ensure engagement of our current patients through a well thought Customer Relationship Management plan and finally protect RDC reputation.

Job Purpose:

·  To build an inspiring story of our Integrated Solutions
·  To lead external communication for the Spanish Affiliate
·  To ensure effective & efficient communication to the key stakeholders
·  To ensure engagement of our current customers and influencers.
·  To track all customer engagement in digital communication.
·  To conduct overall project planning, management, and execution for the ongoing marketing
·  To work closely with the product managers to ensure the communication objective is in line with the business needs.

Key Accountabilities:

· 
Developing an integrated communications strategy for the portofolio of solutions available in the Spanish affiliate: in traditional and digital media, as well as social media.

·  To assisst the product managers in the communication
·  To maximize PR releases.
·  To define key messages and build a compeling story for Roche Diabetes Care
·  To define KPIs and follow-up on them to ensure objectives are achieves, provide transparency on ROI for the communication spent.
·  Overseeing the annual marketing and communications budget and ensuring its use is fully maximized.
·  To work closely with the media planning and communication agencies
·  To define and execute a Customer Relationship Management program with most valuable customers.

Education and/or experience required

·  Three to five years of communication & digital marketing and implementation experience.

Desired skills and experience:

·  Excellent written communications and presentation skills in both Spanish and English are essential.
·  Strong patient driven marketing around digital health
·  A proven ability to lead communications strategies in other organizations.
·  Strong knowledge and understanding of current trends in digital marketing/social media
·  Proven knowledge of marketing measurement and related business impact
·  Content development and workflow management experience
·  Experience with social media systems and CRM systems
·  Proven ability to manage multiple tasks in a fast-paced environment
·  Self-motivated with a positive and professional approach to management

·  Who we are

At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.