Offers “Roche”

Expires soon Roche

Brand Manager

  • Laval (Laval)
  • Marketing

Job description

  Job facts

Work closely with the Group Marketing Manager, Brand in the development of marketing plans and/or programs to build brand equity and maximize patient demand and sales of a specific product line. Key responsibilities could include but is not limited to:

·  Active participation in the business Annual Operating Plan process
·  Lead the development and execution of consumer promotions approved by the Group Marketing Manager such as mass media, digital/social media advertising, SEM/SEO, PR and other activities & events directed to patients. Lead projects with internal and external agency partners.
·  Lead the development of brand messaging for field sales force through appropriate supporting tools including presentations, interactive sales aid and diverse communications with verbatim.
·  Lead patients program annual plan & activation
·  Lead development & review of product labeling & artwork required for initial launch and product update.
·  Support the Group Marketing Manager, Brand for product forecasting
·  Actively participate in patients & post campaign research activities
·  Lead Portfolio Analysis with relevant market data (IMS / Competitive Intelligence) to identify insights and formulate recommendations.
·  Manage day-to-day assigned portfolio activity and problem resolution with key functional areas including: Procurement, Business Intelligence, Finance, Regulatory & Quality, HCP/Trade Marketing, logistic as well as key global stakeholders.

Assist the Group Marketing Manager in overall operations related to brand and work with moderate supervision. Manage the Associate Brand Manager.

Responsible for achieving quality objectives through daily actions. Instilling leadership through others by acting as a role model do drive impactful business solutions and positive change, encouraging motivating and empowering others and helping others to success.

Lead development and execution of projects and activities approuved in operating plan. Includes providing direction to internal partners and/or external agencies, management of projects charter timelines and keeping track of results (project measurement) & budgets on a monthly basis. Also includes various presentations, tools and communications directed to the fiels sales force.

Plays an active role in the business area's Annual Operating Plan process, in the planning, logistical and creative support for business cycle meetings and in the evaluation of the tactic performance with metrics in business review. Responsible to build in-depth presentation of assigned product line of brand plan and/or phase out plan in line with the product lifecycle.

Manage the assigned segments/product lines including but not limited to, back-orders management, launch/phase out management implementation. Lead all communications/memo development related to that effect.

Create and drives strong linkage to other local functional areas within (Trade, HCP marketing) and outside of marketing (Sales, Finance & Regulatory Affairs) to ensure achievement of commercial objectives with successful stakeholders' management and effective resolution of issues. Instill leadership through others by acting as a role model to drive impactful business solutions and positive change, encouraging, motivating and empowering others and helping others to success

Develops business area knowledge to include an understanding of the business model, analysis of key metrics that define success, share performance & trend. In charge of analysing local competitive activities & developping competitive response.

Manage the Associate Marketing Brand Manager. Provide guidance, coaching and performance management to support continual enhancement in overall productivity and career development.

Pre-requisite

·  Bachelor's degree in Business or Science
·  Minimum of 6-8 years of sales or marketing experience in the health care industry.
·  Minimum of 3-5 years of experience in a brand management role with ownership of P&L
·  Strong business acumen and ability to deal with ambiguous situations.
·  Ability to sift through data, identify critical information, analyze, develop hypothesis and make recommendations to broader audiences.
·  Excellent written and verbal communications skills in narrow (technical) and broad(business) situations
·  Ability to develop good partnerships across a multi-layered organization
·  Propensity for thinking through projects in a process-oriented way
·  French & English written & spoken

·  Who we are

At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an equal opportunity employer.

Make every future a success.
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