PR & Social Media Intern

Job description

  

Jaeger-LeCoultre since its creation, Jaeger-LeCoultre has made precision an art form in its own right, balancing skills and artistry with sophistication and aesthetic finesse. In keeping with the inventive spirit initiated in 1833 by its founder Antoine LeCoultre, the artisans of the Manufacture create collections which have been at the forefront of fine watchmaking: Reverso, Master, Jaeger-LeCoultre Polaris, Rendez-Vous and Atmos – this rich legacy built by the Grande Maison over centuries serves as a constant source of inspiration in ever so pushing the boundaries through unprecedented timepieces.

Jaeger-LeCoultre’s PR & Social Media internship experience will provide insightful and educational training to build upon the skills needed for a career in public relations. The takeaway upon completion will be a deeper understanding of US media environments, and enhanced knowledge of the luxury PR industry as it relates to watchmaking by completing tasks such as coordinating press and influencer events, communicating and pitching to media outlets, and producing monthly reports and internal presentations.

 

Areas of Expertise to be developed

 

Press relations

·  Assist the PR Manager to answer editorial requests: visuals, press releases
·  Liaise with HQ for specific requests
·  Help update and maintain press database with current editorial contacts in the US and Canada

 

Shootings

·  Assist the PR Managers for shootings: availability and selection of pieces
·  Organize and follow up shootings: loan agreements, security, schedules, delivery/pick up
·  Compile all the loans on a dedicated spreadsheet
·  Provide credits to stylists and editors

 

Placements

·  Assist the PR Manager for product placements and celebrities’ dressing
·  Organize and follow up the loans
·  Liaise with Richemont HQ team for specific requests

 

Editorial Coverage

·  Review magazines, websites and blogs for editorial coverage
·  Scan and create clips for all ran press credits and archive press clips
·  Compile and categorize all the online and print clippings on a dedicated spreadsheet
·  Verify monthly reports’ accuracy in terms of press coverage and value

 

Press Events/Meetings

·  Assist the PR Manager with special press events and appointments
·  Organize and follow up journalists’ transportations, book restaurants/hotels, prepare and ship gifts/press kits
·  Liaise with Marketing/Event team to coordinate actions

 

Presentations

·  Assist the PR Manager in creating presentations, look books, reports
·  Conduct benchmark on competitor’s initiatives and editorial best practices

 

Goals and objectives

·  Understanding of the press and public relations’ mechanisms and stakes
·  Knowledge of the US media environments and key stakeholders
·  Familiarity with the Watchmaking and High Jewelry market in the US

 

Knowledge, Skills and Techniques that will be learned

·  Written and communication skills
·  Attention to details
·  Organization
·  Time Management 
·  Team work

 

Training

·  Attend Products and Brand Training at the beginning of the internship
·  Attend Marketing meetings with Marketing/Event/PR team when applicable
·  Attend local events of the Brand
·  Participate in the team’s activities

 

Method of supervision

·  Daily/Weekly meetings
·  Prioritize projects

 

Method of Performance Evaluation

·  Mid-term and final assessment 

 

YOUR PROFILE

·  Previous experience in PR or Social Media
·  Tech Savvy with proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel)
·  Excellent written and verbal communication skills
·  An active listener and innovative thinker with the ability to work in a fast-paced environment
·  At your core, a team player who is excited to shine, as well as, empower and assist others to achieve success
·  Energetic and eager to assist on projects and initiatives
·  Able to work a full-time schedule.
·  Authorized to work in the United States

This is a paid internship.