Channel Marketing Manager en Madrid, Madrid. - Randstad Es - Madrid - Wizbii

Channel Marketing Manager en Madrid, Madrid.

  • Por Randstad Es
  • Madrid (España)
  • Marketing

Job description

nuestro cliente
Our client is a multinational company of the R&D sector and we are hiring a Category Manager for the industrial channel.

tus funciones
The Category Manager will be responsible for various marketing activities for channel.

- Defines and coordinates execution of market/customer analysis, and reports on findings to guide business decisions
- Supervises team
- Implements marketing tactics around channel, and executes efforts identified on the marketing plan
- Works with division product marketers to understand key goals, prioritize programs and products, align to calendars

Marketing "To" the Channel:

- Work with product divisions to develop product programs
- Create promotions and tailor it as per distributor segment
- Develop appropriate product bundles such as for Welding, Construction etc
- Develop "high-impact" product launches to Channel
- Take a leadership role to manage product categories at targeted distributors
- Own the conversion, catalogue, flyer and tender processes, and be accountable
- Manage tracking of competitive share at channels, flyer ROIs, tenders/conversion results
- Understand the company¿s digital capability, and syndicate content to Channels
- Analytics: POS analysis, market information to generate insights and opportunity identification to drive sales through partners

Marketing "Through" the channel:

- Shelf space, share gain programs
- Own and control of the BDF programs, manage over-all catalogue, flyer digital content syndication process in collaboration with DRC team
- Develop deep relationships with the Divisional Marketing Managers
- To provide information feedback from Sales Rep to divisional Marketing teams
- Look after "In-coming" CFM products

Seeked profile

requisitos del puesto- 3-5 years of Channel/Product Marketing experience
- Marketing/ ADE /MBA diploma or degree
- Experience in category management, POS and data management
- Ability to leverage digital platforms for communication and information-sharing to and through channel
- 20% Travel

Here are some other vacancies your might like

Get a mail digest of vacancies that match your profile!
Thousand of vacancies are available for you on Wizbii :)

About Randstad Es

No vacancies open at Randstad Es

Find your next job on Wizbii,
the leading professional platform for youth's employment

Ofertas de empleo

Tu empleo en la palma de la mano