Stage - Digital Marketing Assistant - D2C conversion (analytics & UX/UI) (H/F) - February 2021
Royal Canin - 6 mois à Aimargues (proche Montpellier)
Mars Internship Experience
Your remuneration :
Bac+4 : 1200 €/brut / Bac +5 : 1350 €/brut
Your mission :
As digital is growing fast, Royal Canin decides to reinvent the pet owner experience at the digital age. We build together the future direct to consumer channel with ambitions to :
- Serve more pets
- Push limits of health nutrition
- Deliver an ultimate brand experience
- Create a mutual economy with our historical partners
- Know better our consumers
It is your chance to join this advanture and be part of the global digital transformation. With opportunities to learn in Data, E-Commerce, CRM, Social & Media, Digital Marketing, and Digital IT, you will be joining the D2C flahship store project. As part of global digial marketing team, you are accountable to lead deep-dive on data topics. You will support the team on business analytics, report automation, the follow-up and realization of new on-site UX/UI feature developments... There is much more for you to explore in this digital world and to grow.
Your typical day :
There is a wide variety of experiences that you could be getting your internship life in to during the 6 months. Below you will find the main roles that Royal Canin can offer you, knowing that it is also up to you to develop your missions :
- Data Analytics -
1.Understand the D2C business needs in Royal Canin.
2.Work closely with our markets across the world on business reviews, and deep-dive on analytics for significant data learnings.
3.Ensure data collection and quality.
4.Support the dashboard automation, and support the build of new business KPIs.
- E-commerce -
1.On-site performance monitoring and analysis.
2.UX/UI optimizations (with Benchmark or AB testing)
3.Content optimizations (with Benchmark or AB testing)
- Development -
1.Testing before the end users to approve new features.
2.Follow-up on dev quality and coordination with product team on issue reporting and its fixes
- Others -
To support the team on following up the global SEO strategy..
To support the team on marketing toolkit editions...
Your profile :
We hope to meet you soon in Royal canin, imagining that you are someone creative and courageous, with strong willingness to grow and passion in digital marketing.
A few tips :
- Master in business school or equivalent digital education
- Proficient English : Strong oral, visual communicator and charming presenter
- Strong interpersonal skills
- Knowledge of e-commerce & digital marketing principles
- Strong skills on Microsoft suite, especially Excel.
- Knowledge on Google analytics as a MUST.
- Knowledge and short experiences on GTM and data engineering will be a flattering PLUS.
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