Digital Field Marketing Executive

Descripción de la oferta

Job Description:
We presently search for One Digital Field Marketing Executive.
With the confines of participating Spanish hotels' marketing budget and needs, you will be responsible for driving innovative marketing and distribution solutions, with a strong focus on demand generation and revenue driving activities, which will improve key financial and customer metrics. You'll work closely with property Marketing, Sales & Revenue Management to coordinate and execute individual digital marketing plan for each hotel, focusing on demand generation and high impact activities with proven ROI.
This position will be responsible for supporting the Digital Field Marketing Manager in executing multi-lingual, regional (pan-regional) digital marketing campaigns and marketing plans. These marketing plans will focus on local, regional and property specific initiatives and integrate each of Marriott's multiple national brand strategies and core marketing programs such as SPG.
There is a strong focus on driving incremental revenue to hotels through tactical campaigns, segmental and destination marketing, search engine optimization and email Marketing. The position will report directly into the Digital Field Marketing Manager for Barcelona:
· Support needs of the markets and properties to ensure maximization of all digital marketing channels,
· Ensure content (video, photography & descriptions) of online channels remain accurate and brand compliant,
· Implementation of email marketing strategies,
· Implementation of revenue focused local partnerships / campaigns,
· Manage Property Websites and ensure Brand Standards compliance. Develop local optimization road maps to enhance web presence and online performance: implement SEO plans and analyze performance,
· Build landing pages and deals & offers pages to support segmental marketing campaigns and to reinforce hotel USP's. Support execution of communication plan to drive share from specific target / niche markets,
· Support the launch of tactical destination and hotel specific marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across all hotels serviced by the hub/s,
· Leverage social media and contribute to ensure hotels have a strong presence on social networks.
· Support coordination with the hotel sales & marketing teams and agencies to implement digital marketing tactics.
· Support the management of natural search optimization and act as a back-up support to DOMs for social media visibility
· Build and manage key digital platforms (restaurants/meetings/spa,etc.) and implement best practices to deliver increased presence and incremental revenue to hotels, across all revenue streams (rooms, F&B, meetings, MOD…)
· Coordinate the use of Marriott Internal Marketing channels to maximize campaign reach and impact (brand sites, email marketing tool to drive incremental rooms and ancillary revenue to hotels,
· Support the implementation of revenue focused local partnerships/campaigns.
· Management of Third Party Sites / OTA Merchandising Opportunities
· Management of segmental Third Party Sites (Spa, F&B, Meetings, etc.)
· Support monthly financial reporting of all digital platforms both internal and external; learn and apply learnings from monthly channel analysis on production, trends, booking and stay pattern to future campaigns or actions,
· Support and carry out tasks and work towards goals specified in the regional Digital Field Marketing LPP (Performance Management Process), including participation in Brand Activation calendar,

Requirements
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills and abilities:
QUALIFICATION STANDARDS
Education: College and/or graduate degree
Experience/Requirements:
· BS required, preferably in Communications, Marketing or Business
· Prior experience from minimum 2 years in digital marketing/advertising industry, hotel operations experience is a plus,
· Strong knowledge of Google Analytics tool / Social media analytics,
· Computer skills, graphic design is a plus (any level)
· The candidate must possess excellent verbal and written communication skills; demonstrated poise, tact and diplomacy, and is necessarily fluent in English and Spanish (writing both languages is a must). Additional languages is a plus
· Strong understanding of the digital environment as a distribution and marketing / engagement channel
· Organized, detail-oriented and deadline sensitive
· Strong customer service orientation essential; Takes initiatives, anticipates needs
· Digital native and fast learner
· He/she must be organized,
· He/she is energetic, enthusiastic and have a “can-do” attitude,
· He/she is hard working, determined and tenacious,
· He/she will possess excellent teamwork and excellent interpersonal skills,
· He/she is innovation and results oriented.
Grooming:
All employees must maintain a neat, clean and well-groomed appearance per Marriott International Standards.
This Job description is not an exclusive or exhaustive list of all job functions than an employee in this position may be asked to perform from time to time.

Perfil buscado

Qualifications :

Job Description:
We presently search for One Digital Field Marketing Executive.
With the confines of participating Spanish hotels' marketing budget and needs, you will be responsible for driving innovative marketing and distribution solutions, with a strong focus on demand generation and revenue driving activities, which will improve key financial and customer metrics. You'll work closely with property Marketing, Sales & Revenue Management to coordinate and execute individual digital marketing plan for each hotel, focusing on demand generation and high impact activities with proven ROI.
This position will be responsible for supporting the Digital Field Marketing Manager in executing multi-lingual, regional (pan-regional) digital marketing campaigns and marketing plans. These marketing plans will focus on local, regional and property specific initiatives and integrate each of Marriott's multiple national brand strategies and core marketing programs such as SPG.
There is a strong focus on driving incremental revenue to hotels through tactical campaigns, segmental and destination marketing, search engine optimization and email Marketing. The position will report directly into the Digital Field Marketing Manager for Barcelona:
·  Support needs of the markets and properties to ensure maximization of all digital marketing channels,
·  Ensure content (video, photography & descriptions) of online channels remain accurate and brand compliant,
·  Implementation of email marketing strategies,
·  Implementation of revenue focused local partnerships / campaigns,
·  Manage Property Websites and ensure Brand Standards compliance. Develop local optimization road maps to enhance web presence and online performance: implement SEO plans and analyze performance,
·  Build landing pages and deals & offers pages to support segmental marketing campaigns and to reinforce hotel USP's. Support execution of communication plan to drive share from specific target / niche markets,
·  Support the launch of tactical destination and hotel specific marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across all hotels serviced by the hub/s,
·  Leverage social media and contribute to ensure hotels have a strong presence on social networks.
·  Support coordination with the hotel sales & marketing teams and agencies to implement digital marketing tactics.
·  Support the management of natural search optimization and act as a back-up support to DOMs for social media visibility
·  Build and manage key digital platforms (restaurants/meetings/spa,etc.) and implement best practices to deliver increased presence and incremental revenue to hotels, across all revenue streams (rooms, F&B, meetings, MOD…)
·  Coordinate the use of Marriott Internal Marketing channels to maximize campaign reach and impact (brand sites, email marketing tool to drive incremental rooms and ancillary revenue to hotels,
·  Support the implementation of revenue focused local partnerships/campaigns.
·  Management of Third Party Sites / OTA Merchandising Opportunities
·  Management of segmental Third Party Sites (Spa, F&B, Meetings, etc.)
·  Support monthly financial reporting of all digital platforms both internal and external; learn and apply learnings from monthly channel analysis on production, trends, booking and stay pattern to future campaigns or actions,
·  Support and carry out tasks and work towards goals specified in the regional Digital Field Marketing LPP (Performance Management Process), including participation in Brand Activation calendar,

Requirements
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills and abilities:
QUALIFICATION STANDARDS
Education: College and/or graduate degree
Experience/Requirements:
·  BS required, preferably in Communications, Marketing or Business
·  Prior experience from minimum 2 years in digital marketing/advertising industry, hotel operations experience is a plus,
·  Strong knowledge of Google Analytics tool / Social media analytics,
·  Computer skills, graphic design is a plus (any level)
·  The candidate must possess excellent verbal and written communication skills; demonstrated poise, tact and diplomacy, and is necessarily fluent in English and Spanish (writing both languages is a must). Additional languages is a plus
·  Strong understanding of the digital environment as a distribution and marketing / engagement channel
·  Organized, detail-oriented and deadline sensitive
·  Strong customer service orientation essential; Takes initiatives, anticipates needs
·  Digital native and fast learner
·  He/she must be organized,
·  He/she is energetic, enthusiastic and have a “can-do” attitude,
·  He/she is hard working, determined and tenacious,
·  He/she will possess excellent teamwork and excellent interpersonal skills,
·  He/she is innovation and results oriented.
Grooming:
All employees must maintain a neat, clean and well-groomed appearance per Marriott International Standards.
This Job description is not an exclusive or exhaustive list of all job functions than an employee in this position may be asked to perform from time to time.