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days ago L'Oréal

Assistant CRM manager, MG

  • Internship
  • Shanghai, CHINA
  • Sales

Job description



· To contribute to a country’s brand growth managing interactive and CRM campaigns in line with the international brand positioning.
· Implement internet campaigns on new product launches and pillar products, conveying the advertising creative and product information into an impactful internet campaign
· Design CRM business plans to build long-term relationships with identified high-value consumers. Grow the consumer CRM database
· Propose interactive campaigns, briefing and managing external agencies if necessary
· Lobby for and defend interactive and CRM budgets and manage project budgets. Set clear KPIs to ensure campaign assessment
· Define and monitor KPIs to optimise the ROI of actions that have been implemented
· Optimise web content and services promotion
· Analyse brand’s and competitors’ interactive activity to make recommendations to management
· Ensure integration of interactive and CRM strategies with other departments (Marketing, Sales, Communication…)
· Ensure respect of legislation regarding Internet user's privacy