【Consumer】Selfcare marketing brand lead

Job description

Job Description

Requisition ID: 1805704328W

【Position Summary】

lPlay an important role as core team member via individually leading core project for the brand business delivery /equity establishment based on deep understanding of the brand's mid-long term strategy in global and local context.

【Role Duty & Responsibilities】

Business Plan Deployment

lOwn brands of J&J OTC products' and develop and execute holistic marketing plans to meet brand goal.

lSupport BM on Local BP process

lIdentify business opportunities and develop a sell-more plan, and align with stakeholders to execute on time.

lLead NPD/NPI projects implementation

(Local Franchise Team in charge of Gensight/AW adjustment/Cocoon/GSS)

lMonitor NPD/NPI performance and propose the action plans if seeing the gap

lWork closely with Local cross-functional teams to ensure financial commitments are being delivered.

lWork with business partners (distributor, joint-business partners), develop and align business plans to attract more consumers to our brands.

Communication Planning

lLead Local Contents & Connection planning

lLead whole IMC process, from briefing, execution development to TTR, working w/ cross functional team (Local mkg takes care of contents creation)

BME Management

lLead efficient investment plan to achieve the business goals.

lMonitor budget to ensure no over/under spend

【Desired Behavior】

CONNECT

Be true to consumer to drive brand/business growth

Initiate the consumer insight discovery and take actions to explore brand future via consumer centric thinking

SHAPE

Lead all the executions for the brand growth (NPD, IMC, deployment plans) by envisioning/engaging JPLT, Regional teams and cross functional teams

LEAD

Take ownership for self/others and team's growth

Deliver the result by including diverse value

DELIVER

Take ownership to the brand business result by driving all the stakeholders

Desired profile

Qualifications

【RELATED EXPERIENCE】

l3-4 years Brand marketing experience

lExperience of working with cross functional team / Regional team

lAdditional valuable experiences are Go-to-market strategy development / execution, OTC industry marketing, and digital marketing in FMCG / OTC industry.

Expertise/Skill：

lBusiness performance tracking: P&L management/market data analysis/business driver analysis

lConsumer research: segmentation / concept / communication / product evaluation / post launch tracking

Skills：

lPC skill (excel/power point/word)

lData analysis (retail/consumer panel)

lProject management

lBudget management

lAgency management

lEnglish (business level)

Competency：

lTeam collaboration

lConsumer centric

lLogical thinking

Primary Location
Japan-Tokyo-To-Chiyoda-
Organization
Johnson & Johnson K.K. (8235)
Job Function
Marketing
Requisition ID
1805704328W