Campaign Anlyst

Job description

Accenture solves our clients' toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. We partner with more than three-quarters of the Fortune Global 500, driving innovation to improve the way the world works and lives. With expertise across more than 40 industries and all business functions, we deliver transformational outcomes for a demanding new digital world.

Planning and testing strategies within the marketing automation platform to ensure successful delivery of campaigns. Additionally, they manage issue workflows and timelines to deliver marketing campaigns on time; escalate any issues that may prevent on-time delivery.

Key Responsibilities

· Collaborates with Campaign Management to confirm feasibility of campaign plans and translates marketing strategy and requirements into business requirements.
· Creates Business Requirements Documents (BRD) for off-shore team, requesting further defining requirements as necessary.
· In charge of the planning, analysis, design, implementation, execution and control of the testing cycle for the campaign. Including segmentation and workflows.

Desired profile

Qualifications :

Required Experience

·  Advanced English language skills are required as this is a client facing role.
·  Digital marketer experienced in setting up programs, campaigns and audiences in tools such as adobe target, google AdWords or Zeta Marketing Platform.
·  The role focuses mainly on audience management creating segmentations using Zeta.