Commercial Excellence Specialists - Abbott - Madrid - Wizbii

Commercial Excellence Specialists

  • Por Abbott
  • Madrid (España)
  • Comercio / Ventas

Job description



To support Sales & MKT Teams strategy implementation by:
• Implement SFE principles and processes: territory alignment, profiling & segmentation, business intelligence strategy.
• Train and sales & marketing Teams on SFE processes and tools (CRM, BI..)
• Analyze & monitor right strategy implementation on the field: market trends, performance, action plans follow up


  • Guide, monitor and control right implementation & execution of SFE processes and principles: national & regional performance follow up & derivables; marketing plans follow up (key / target activities execution tracking)
  • Identify future needs and new business opportunities from Business Intelligence (BI), to ensure high levels of market knowledge and right regional implementation plans follow up
  • Works to understand the critical issues for each Brand, and then sources and summarizes the available market & promotional activity data into actionable derivables & recommendations that allow the affiliate team to make the right decisions. Sources of data include SFE: data (CRM), market data (MRA&BI tools), audits or knowledge from within the affiliate team


  • Educate & train Sales force Teams, Marketing Teams and appropriate in field roles (e.g. KAMs) in CRM, BI tools and SFE projects and processes.
  • Provide support in setting objectives and tracking performance (incentives vs. sales impact). Monitor its implementation and results.
  • Identify, evaluate and implement new tools or technology platforms to facilitate better business understanding & productivity.
  • Liaise with cross functional teams to identify opportunities for increasing efficiency and productivity or value to customers.
  • Identify and evaluate new suppliers and negotiate to ensure maximum benefit and minimizing cost for the organization.
  • Support European SFE projects and act as Affiliate representative on task teams.
  • Understands competitors, the industry and market landscape and leverage knowledge to better support the company strategic promotional brands performance follow up.
  • Makes appropriate risk/benefit/return-on-investment based decisions.
  • Manages resources and budgets effectively.


  • Understands competitors, the industry and market landscape when delivering new market analysis and market dynamic analysis to support the company performance follow up.
  • Knowledge of basic SFA (Salesforce Automation) processes and tools: CRM, SFE tools & processes.
  • Knowledge of sales force measures and metrics as well as of the fundamental aspects of affiliate financial performance.
  • Understands & leverages principles of segmentation and targeting.
  • Ability to define business performance KPIs.
  • Knowledge of the industry practices and new developments.
  • Understanding of brand planning cycle.
  • Good understanding of the organizational processes and procedures.

    Knowledge of financial processes

  • Work in a matrix style organization


Sales Support & Administration


ANI International Nutrition


Spain > Madrid : Building Four





Yes, 10 % of the Time


Not Applicable


Not Applicable

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